Andy Jedynak is an Internet business executive based in Southern California, with extensive general management, corporate development, and board level experience. An Internet product and marketing expert, Jedynak has led the growth of large scale digital media businesses with tens of millions of web and mobile monthly uniques, and hundreds of millions of monthly page views. As a key driver at the Internet industry level, he is highly visible and connected in the US and abroad.
In early 2008 Jedynak became President of KidZui, The Internet for Kids, to take the company from stealth mode to the marketplace. Under his leadership, the product has generated wide international acclaim, and it became a top 50 online kids’ destinations in the US within six months after launch.
Before returning home to Southern California and KidZui, Jedynak spent nine years in Maryland at AWS Convergence Technologies Inc., where he shepherded the growth of WeatherBug from a concept to a top US Internet property. As Senior Vice President and General Manager, Jedynak led the company’s consumer-facing digital initiatives, including its websites, Internet applications, broadcast television syndication, video and mobile. In that capacity he transformed AWS by spearheading a 10x growth in company revenues, and making WeatherBug its principal business with more than 20 million customers, 75% of company revenues and all of its profitability. By 2004, in terms of daily market share, WeatherBug ranked among the top ten US Web properties and was the #1 “News and Information” website. Under Jedynak’s leadership, WeatherBug ranked among the top five Internet properties nationally in online consumer loyalty for more than three years. (Source: comScore Media Metrix)
Jedynak recruited executive-level talent from across the country to assemble the WeatherBug management team. He also built a national digital media sales organization that was ultimately awarded the coveted ASPY award, an honor given by national advertising agencies and brand marketers for the best customer service in the Internet industry. By 2006, Jedynak had extended the WeatherBug brand to all AWS businesses and became Chief Marketing Officer. In that role, he was the executive responsible for driving growth across all company sectors: consumer, mobile, broadcast, government, professional, and education. He was also responsible for traditional marketing activities such as branding, advertising and communications.
Besides serving on WeatherBug’s Board of Directors from 2000 to 2004, Jedynak currently serves on two boards: Proximic, Inc., a venture-backed Internet search technology company operating in Europe, the United States and China, and Latin American Multimedia Corporation, an early stage children’s TV/Internet entertainment company.
Jedynak spent the 1990’s at NBC within a number of disciplines, including sales, marketing, and television producer. He also developed what was widely considered NBC's most profitable and innovative local Internet business. A key player within the NBC Television Stations Division, he managed Internet product development, launched the online MSNBC news initiative in San Diego, and introduced a number of digital and cross-media best practices.
Jedynak is regarded as a leader in the Digital and Television industries, with tenures as Co-Chairman of the IAB Mobile committee and Board member of the Seller’s Forum, which is a regular meeting of the heads of advertising sales from the industry’s top digital media brands. He has spoken before a number of audiences, including Internet World, the ANA, OPA, IAB, OMMA, the Ad Club, Marketing Sherpa Online Subscription Marketing Conference, iMedia Summit, Digital Hollywood, and National Association of Television Program Executives. He has been a regular columnist, writing on issues relating to media convergence, online advertising, mobile and the evolution of Internet. He is currently authoring a book that reveals two decades of best practices in running Internet businesses.
Jedynak graduated from the University of California in 1988 with a double emphasis: Communication and Computer Science. While there, he was Editor-in-Chief of “Informative Networks on Computers,” a pre-World Wide Web online and print publication which focused on, and predicted, the evolving role of Internet in everyday life. Papers include “The Role of the Sponsor in the Evolution of Internet as a Fourth Mass Medium” in 1988.
Before beginning his career in Television and Digital Media, Jedynak played professional basketball in Europe.